Brand Identity
Designed brand identity for Debbie's Kitchen, a caterer and event planner specializing in homemade soul food. The identity has been designed to illustrate the idea that a single image, a black iron pan, could convey the connection of down-home cooking with its roots in the rural South. The welcoming script typeface references the same familiarity associated with the warmth of home cooking.
As a caterer, the slogan element functions as an instrument, which, when it is featured on hats and business cards, emphasizes the identity's association with soul food.
